Customer Journey Mapping moves beyond just capturing feedback from customers and instead looks at all of the touchpoints, purchase stages, and customer segments for a comprehensive view of the entire customer experience. Advanced retailers pull together available data and organize it around the most important workflow: the customer journey.
Month: August 2012
Margaret Baker had the chance recently to read her children’s book, When I was a Girl I Dreamed, at one of the Storybook Village story times. While we were there, we spoke with owners Barbara and Tom Sims. We wanted hear about their dreams for Storybook Village.