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Business Model Innovation

Customer-Driven Strategy

At age 52, Amazon CEO Jeff Bezos is worth $66.5 billion and recently surpassed Warren Buffet as the third richest person in the world. His fortunes have come largely from Amazon, which he founded in 1994. Today, Amazon has revenues of over $200 billion and is currently one of the largest retailers in the world despite having no physical stores. At the center of this growth is Bezos’ relentless focus on customer strategy.

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Art Museum

A well-known Detroit museum sought assistance in further developing its website. After working with a consultant to understand how to serve the customer segments, a new site architecture was clearly needed. The consultant worked with the client resources to identify a strategic partner who offered services for approximately 30% of original cost estimates.

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